Premium Salon, Cigar Lounge & Grooming Store Platform
Hashmark as Technical Partner
Hashmark is the long-term technical partner for this brand — owning the public website, salon booking engine, grooming e-store, admin operations, and CMS-driven content across every customer touchpoint.
A premium men's grooming brand wanted one luxury digital experience spanning their salon, cigar lounge, and retail line — to attract style-conscious clients online, let them book appointments and shop grooming products easily, and give staff a single back-office for scheduling, catalog, orders, and website content.
The Challenge
The business operated across three distinct offerings — high-end barbering, a cigar lounge, and a grooming retail line — but lacked a unified platform. Bookings, e-commerce, and marketing content lived in disconnected workflows, making it hard to deliver a consistent premium brand experience on mobile and desktop.
Our Solution
Hashmark built an integrated three-tier platform: a Next.js storefront with CMS-driven pages for home, services, cigar lounge, and shop; a public booking wizard sharing the same availability engine as staff tools; and a React admin portal covering salon scheduling, product catalog, inventory, orders, promotions, delivery, and team roles — all backed by a PostgreSQL API.
Key Outcomes
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Launched a dark luxury marketing website with CMS-controlled heroes, packages, artists, and lounge content
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Enabled online salon booking with services, packages, artist selection, and payment proof workflows
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Delivered a full grooming e-store with catalog, cart, checkout, and customer accounts
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Built a unified admin for salon operations and e-commerce fulfillment from one dashboard
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Gave the team CMS control over sliders, about pages, cigar gallery, banners, and footer content
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Deployed a production-ready stack with separate storefront, admin app, and API services
What We Built
Public Marketing Website
A cinematic dark-theme website presenting the salon, cigar lounge, and retail brand — with CMS-driven home sliders, service spotlight, about story, lounge gallery, and contact pages optimized for desktop and mobile.
Online Booking Experience
A guided booking flow where visitors choose services or packages, select an artist, pick available time slots, review their quote, and submit payment proof — with the same scheduling logic used by staff in admin.
Grooming E-Store
A curated online shop with category navigation, product detail pages, cart, checkout, order confirmation, and customer order history — integrated with inventory and promotions from the admin portal.
Salon & Store Admin Portal
Staff manage salon facilities, services, packages, artists, bookings, and schedules alongside e-store categories, products, inventory, orders, shipments, promotions, and POS — with role-based team access.
CMS & Content Control
Marketing and operations teams update homepage sliders, about and cigar page sections, storefront banners, header/footer links, and social placeholders without developer involvement.
Expertise Delivered
