Greater Toronto Area Electric Services — Digital Platform & Operations Hub
Hashmark as Technical Partner
Hashmark is the technical partner for this contractor — responsible for the public website, booking systems, operations admin, website CMS, production deployment, and the upcoming CMS-embedded SEO engine.
A licensed electrical contractor serving the Greater Toronto Area needed a professional digital platform to win trust online, present residential and commercial services clearly, capture quote requests, and run bookings and content from one backend — with local SEO built into how the business shows up across the region.
The Challenge
Leads were coming through scattered phone calls and messages, service areas and offerings were hard to present consistently online, and staff lacked a unified system for bookings, technician assignment, service catalog updates, and website content. The business also needed stronger local discoverability as coverage expanded across GTA communities.
Our Solution
Hashmark built a split-stack platform: a Next.js marketing website with CMS-driven pages for residential and commercial services, localized service-area coverage, FAQ, and contact forms; a multi-step online booking wizard with service selection, scheduling, and customer accounts; and a React admin portal for bookings, technicians, analytics, and full website CMS control — with an SEO engine module underway inside the CMS so admins can maintain page-level SEO without developers.
Key Outcomes
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Launched a branded public website with residential/commercial services and localized GTA coverage
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Enabled online service booking with configurable full-booking or WhatsApp lead-capture modes
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Built a role-based admin portal for bookings, technicians, customers, and analytics
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Delivered a website CMS covering homepage, about, services, FAQ, contact, legal, and service areas
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Established CMS-ready content structure to support upcoming embedded SEO management
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Deployed production architecture with separate storefront, admin app, and API services
What We Built
Public Marketing Website
A responsive Next.js site with hero slider, residential and commercial pathways, service catalog, coverage map, testimonials, project gallery, FAQ, and contact/quote forms — all editable through the admin CMS.
Online Booking Experience
A guided booking flow where visitors select services, choose their area, pick available time slots, authenticate, and confirm — with a configurable WhatsApp or call-now fallback for lead capture.
Operations Admin Portal
Staff manage bookings, assign technicians, configure service categories and materials, maintain service locations, invite team members, and review analytics from a unified role-based dashboard.
Website CMS
Structured content management for every public page — sliders, banners, copy, images, FAQs, legal pages, contact settings, and service-area presentation without developer involvement.
CMS-Embedded SEO Engine
An upcoming module integrated into the admin CMS so staff can manage page titles, meta descriptions, Open Graph settings, and other SEO fields per page — keeping local search performance maintainable as content evolves.
Expertise Delivered
